Monday, January 24, 2011

Wine site seeks suppliers

If you visit http://europeanwine.com.au right now you'll see that it's been decommissioned. I made mistakes, namely not making a contractual agreement with my business partner because they were family. Businesses get sold, and the new owners might not necessarily have the same vision for an online presence...

I don't know how much I can say here without it being seen as libel, so I'll summarise events as follows:

  • The company was owned by family

  • I developed an online presence free of charge in return for an ongoing sales commission

  • The company was sold to a 3rd party

  • The merchant bank account my payment gateway was hooked up to was cancelled by the new owner

  • There are no signs of any interest in reconnecting it to the new owner's merchant account



This leaves the site dead in the water, which is a terrible shame considering how much time and effort went into developing the site, building up good SEO, and finally getting on top of AdWords with a bonus $1,000 of credit!

Just to clarify, the company EUROVIN (AUSTRALIA) PTY LTD, ABN 44 002 123 739, trading as European Wine Cellars, is a separate entity to myself, an individual software developer with a verbal agreement between myself and that company to act effectively as an online sales channel on a commission basis. I'm making this clear now because I do understand that as far as Google is concerned there is no distinction, so I was getting email enquiries from customers about orders they had placed with the company's face-to-face sales reps that didn't actually have anything to do with me.


Where to go from here?



I'd be interested in re-branding the site and re-launching with a new supplier. I need an ABN & liquor license, but I own the domain name europeanwine.com.au and the actual site itself. Preferably, the supplier would have a warehouse in Australia, and would be able to "drop ship" directly to the customer. I don't have warehouse facilities, and aren't interested in purchasing inventory, but if you have european wines you'd like to shift online to Australian customers through an online cash register that's open 24/7, drop me a line!

Alternatively, if you're an Australian wine producer looking for a web presence, I have built back-end inventory management into the site you may be interested in. Again, the wine would have to ship directly from your warehouse, but I could provide the means of taking the orders, depositing the funds directly into your account, and tracking inventory and delivery status with the possibility for Australia Post eParcel integration (which I had started, but not completed). It wouldn't be through the current site, but rather your own branded site under your name.


So if any of this interests you, or you know anyone who may be interested, please contact me, Mark Beattie, at: beattie dot mark at gmail dot com. (beattie . mark @ gmail . com - Gmail's SPAM filters are pretty good, but no sense in tempting fate))

cheers!

Monday, October 26, 2009

Choose your favourite summer mix

Summer is just around the corner and we'd really like to put together some special mix packs for you to enjoy. Below is a poll where you can choose which wines you'd like in a summer mix. Click on the links to go to each wine page and find out more about it.

This is purely to get some feedback from you before we start pre-packing some mixed cartons, get your votes in now! If you have any questions, please leave a comment below.



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Wednesday, September 9, 2009

Some new additions to the catalogue

We've just received our September shipment, and are pleased to announce the addition of three new wines to our online catalogue:

Oppenheimer Kroetenbrunnen Kabinett


A typical Rhein style wine, from the heart of the Rhein valley in Germany, the Rheinhessen. Spicy & fruity, this wine is always very popular and suits most people’s palates. Keeps well in the fridge after opening, upto 3 weeks. Take this to your favourite B.Y.O. Thai restaurant and enjoy the blending of flavours.
Oppenheimer Kroetenbrunnen Kabinett

Mosel Gold Riesling


This is Germany’s classic Riesling from the Mosel valley, light, crisp and dry but the fruit of the grape is truly captured. This one is a fine example in an elegant blue bottle. Enjoy this wine with most foods, will cellar well for a few years.
Mosel Gold Riesling

Kaefer Pinot Grigio


Light and elegant, a wine of high manner. Fresh and crisp apricots, juicy white peach and delicate pears on the nose. This Dry Pinot Grigio is specially selected, the highest quality wine from the famous Venetian region in northern Italy. Serve with salad and fresh seafood or enjoy at any alfresco occasion.
Kaefer Pinot Grigio


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Wednesday, August 26, 2009

Payment methods

We've launched with PayPal as our only payment option at the moment, but going forward we'd like to offer as many options as people need.

Please take a moment to let us know which payment option you'd prefer to use:



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Monday, August 24, 2009

Announcing the launch of the European Wine Cellars online catalogue

European Wine Cellars are proud to announce that as of Monday the 24th of August 2009 our online catalogue is open for business.

Specialising in offering imported wines to the Australian public, the new website is designed to make it easy to try a single bottle of anything in our catalogue. These are wines you probably won't find locally, so we want to make it as simple as possible to order a bottle, try it with friends, and if you really love it come back and order a carton of 12 direct from our warehouse in Sydney.

As a special introductory offer, delivery on all single bottle samples is free to anywhere in Australia!

Click here to see a preview video of how to try single bottles.

Click here to go to our online catalogue now.

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Wednesday, August 19, 2009

Getting more Google love

At the risk of attracting hordes of SEO marketing types, I'm going to flaunt a little story of a small SEO success story. At this moment, Googling "european wines sydney" shows a nice titled link to our website with the postal address and phone number. Screenshot:



How's that done then?



Couldn't say for sure, could be by following sensible web development practices such as using valid, semantic XHTML, using the keywords "european" & "wine" in the page title, H1 tag, and domain name, and I guess also including the postal address on the page in easily machine readable format. Other than that, I couldn't tell you. Perhaps this blog and our accompanying Twitter account (http://twitter.com/europeanwineaus) are also contributing to our search ranking.

I'll tell you what we didn't do: pay anyone with "SEO Expert", or "Internet Marketer", or in fact anyone at all, any sums of money. We haven't worried about things like "keyword density" or "meta tags", that's all a load of bollocks. Just build a site that's focussed clearly on a niche topic, fill it with relevant content, follow sensible web development practices, and install Google Analytics from day one. Could be that by the time you read this we've since been supplanted by someone else, but it seems to be working for us so far.

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Video tour of the European Wine Cellars online catalogue

Also available in HQ on Youtube



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