From some of the feedback we've been getting, it's seems the default perception amongst people who are in the market to buy wine online is that most wine sites are some kind of monthly wine club that sell random mixed dozens. In all fairness, a lot of the wine sites out there do seem to fit that description. It's also quite common for wine clubs to sell extremely cheap cartons of clean skin wines, for as little as $50 each.
So from the outset we're trying to differentiate ourselves from that particular market sector as it is already amply serviced. If we're not a wine club, and we don't sell mixed dozens, what are we?
To dozen, or not two dozen
As mentioned previously, we're going to launch with a small selection of imported wines (and one local preservative free...) which we will be selling in cartons of 12. This has worked well for us in the past, but we're yet to find out how well it carries across to our soon to be released online catalogue.
Initial reactions from people are that you might prefer to be able to order wines in quantities of 6 bottles at a time, either 6 of the same wine, or a mix of 6 different wines of your choice. Logistically it's all the same to us, so we'd really love to hear your feedback on which you'd prefer. Please feel free to leave a comment, or vote on the poll below.
Thanks!
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